Wine in can! What more is there to say?
Well, a little bit... The name of the wine comes from the original Hollywood Park stadium, once a horse racing track and social gathering spot for Hollywood's most glamorous actors. Keeping in the limelight, Hollywood Park is set to be completely renovated into a state-of-the-art football stadium housing the L.A. Rams. And the perfect addition to any football game is quite obviously a cold can of wine in your koozie...
The can's design reflects a vintage Hollywood Glamour feeling, without being overly literal. Here we rely strictly on typography to convey a sense of nostalgic glam. The oversized letters also hint at the iconic Hollywood sign and the black and white palette references the olden days of grayscale film. Overall the minimalist aesthetic helps elevate the brand's look and feel, which was important since it is in a can after all.
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