LA VENTURA New York City

At La Ventura you can read the Sunday paper with an espresso in hand, order a sandwich to-go during a busy work day, and indulge in oysters and a spritz (or two) in the evening with friends.

To complement the relaxed residential interiors of the restaurant, LMNOP developed a bright and bold brand system that pops against a neutral background and enhances vacation vibes. Our leopard sitting in the shade of a palm tree adds a quirky edge to coastal vibes and leaves its mark on several unexpected touchpoints throughout the dining experience. Because the restaurant is meant to be an all-occasion, everyday hangout, the menu system is casual and paper-based. Bold colors and mixed typography add character and keep impact high.

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