OUT EAST
New York City
Hamptons are for the birds, we’d rather be here.
The minds behind the Lower East Side’s Beauty and Essex came together to grace our city with this beach-house-inspired gem. As soon as you step into Out East, you’re transported to a carefree summer oasis, complete with a boardwalk on the ceiling, a 6ft antique map of Long Island, and an entire wall full of tchotchkes. Our goal was to reflect the whimsical character of the interiors through the branding. With a casual hand-drawn logo, typography and illustrations we bring the spirit of Out East to life.
Interior and food photography Liz Clayman.
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