PEASANT
New York City
Cheese always ranks on our list of favorite foods. So, of course we jumped at the chance to help brand Peasant, whose goal was to break the mold of traditional cooking as they created domestically produced haloumi.
Peasant's creators were not only inspired by their love of food, but also travel and their Greek heritage. We pulled inspiration from the sea and Greek evil eyes (known for protection) to create Peasant's logo and packaging for their first product. We love the results almost as much as eating the product.
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